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New cat food line featuring lobster and caviar goes on sale for £9k a year

A new range of cat food containing Arenkha caviar, line-caught Scottish salmon and hand-caught Norfolk lobster goes on sale this week - costing an an eye-watering £9,000 a year.  

Published: October 11, 2016
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The British Banquet range, which took more than two years to develop, will cost £249.99 for a 2kg bag - more than 30 times the price of standard kitty fodder, which works out at a whopping £10 for an 85g tin compared to an average tin of cat food which costs 50p.

A month's supply costs nearly £750, which equates to a staggering £9,000 per year, £12.50 per serving or about £1.25 per mouthful.

The annual cost of the food is more than twice the average food and drink spend of a typical British family, according to Office of National Statistics figures.

Each gourmet pack also includes organic asparagus, quinoa, and saffron for that "extra touch of luxury and refinement". The food contains no preservatives, additives or artificial colours, is also GM-free.

It is not only fit for human consumption but tastes "absolutely wonderful" should owners feel tempted to try it, manufacturer Green Pantry claims.

Simon Booth, of Green Pantry, said the limited-edition product has been created to satisfy demand from celebrities and other VIPs who are financially capable of "treating their cats to the finer things in life".

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"We offer a wide range of highly affordable and delicious holistic pet foods for cats and dogs, but British Banquet is for those few insanely rich pet owners to whom money is no object," he said.

"We see it appealing to celebrities, managing directors and CEOs, ambassadors and other VIPs who wish to give their cats the finest things in life.

"We've based British Banquet around seafood as this is excellent for cats' nutritional needs well-being and, with the exception of the caviar, have chosen only the best British produce."

Booth, of Green Pantry, said the cost is worth every penny given the nutritional benefits it offers.

These include the company's unique Pura-Pel herbal pre-mix to aid natural control of intestinal and external hygiene.

Green Pantry products are already stocked by pet shops across the UK and in stores such as Pets at Home, Barkers and Waitrose.

But British Banquet will only be available by special prior request via the Green Pantry website - www.greenpantry.co.uk - and will only come to market if there enough takers due to "the remarkably high cost of the ingredients".

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