Provender, the Michelin Bib Gourmand restaurant in Melrose, is supporting the local beef farming community by treating every child under the age of 12 to a free Sunday roast when accompanied by an adult.
As well as supporting local farmers, the restaurant wishes to fight the backlash against “anti-beef propaganda” with this kids eat free deal on their Sunday roasts.
Provender's menu includes an array of locally sourced food and drinks - with grass-fed Border's beef taking centre stage at the Sunday roast.
The restaurant already provides a weekday “kids eat free” offer for young families to enjoy but the team hope the new offer will go one step further to making great food accessible to as many families as possible.
Restaurant owner Justin Orde says “We view our role as responsible community members and business-people to help local families cut through the noise of media nonsense and take part in an ecological system that goes back centuries if not millennia.
"Our region has been home to rich agricultural land and upland grazing which gives the perfect conditions for responsible cattle farming.
"The wonderful local herds maintain a carbon fixing grassland ecology by fertilising it and grazing it which actually encourages the growth of the plants and strengthens the root systems of the eco-system – no soya beans, no rain forest de-forestation, just green fields and hills helping to produce oxygen and delicious protein rich high quality beef.
“Our farmers are having a torrid time at the moment and need our support amongst all this uncertainty. We think the best way to do this is to get youngsters eating great quality local beef and understanding the amazing bio-system they are helping to sustain locally.
"We feel that amongst other reports a recent BBC documentary aired on the 25th of November unfairly represents cattle farming and did not do enough to explain just how good our practices in the UK and the Border’s in particular are.
"We really hope that lots of families will take advantage of our amazing offer which will be running though out December and in to 2020.”
For more information and to book, please visit Provender's website.