The Balvenie has a rich history of celebrating excellent craftsmanship; however the launch of ‘The Craftsmen’s Dinner’ - a six part short film series in which exceptionally skilled individuals in various fields are met and profiled by multi award winning chef Michel Roux Jr - will mark the brand’s foremost exploration of outstanding artistry to date.
The YouTube film series sees the two Michelin starred chef - naturally a master of his own trade – set out to unveil the true meaning of craftsmanship by meeting and discussing the talents and secret skills of six equally gifted people; including one of the only knife makers left in Britain, a music-loving salmon smoker, an organic farmer, a potter and a sparkling wine producer.
The series culminates with Michel creating the mouthwatering ‘Craftsmen’s Dinner’ for each of the individuals, using contributions from each artist; including salmon for the guests to enjoy, and beautiful hand crafted plates to serve it on.
The first instalment of the series was launched at www.youtube.com/TheCraftsmensDinner on the 15th March 2016, and more are set to be released on a fortnightly basis. The second video in the series 'Grierson Organic' was posted on the 29th of March.
Michel Roux Jr commented: “I have tremendous respect for people who dedicate the years required to mastering and perfecting their trade, so it was a fantastic experience to work with The Balvenie on this project, and to meet such talented individuals.”
Scores of captivating stories emerge from the films; including Ole Hansen: a salmon smoker who lovingly plays piano music to his produce every day in the belief that it adds a certain dimension to the taste. And Will Ferraby: a Sheffield-based knife maker whose chef’s knives are famously so precise that they perfectly slice a tomato in two, even when dropped from a height.
Sascha Grierson, of Grierson Organic, said: “Since joining my husband’s family run business in 2006, I’ve learnt first-hand how hard farming really is. But with hard work and dedication you will begin to reap rich emotional rewards.
"It’s also meant I can share my craft to the nation through the film-series, and being a food obsessive, when the opportunity to work with Michel Roux Jr and The Balvenie arose I thought it would be the perfect opportunity to combine my love of good quality and craftsmanship”
Jonny Cornthwaite, Senior Brand Manager, The Balvenie commented: “Celebrating exceptional craftsmanship is at the heart of everything we do for The Balvenie; so it is a privilege to work with Michel Roux Jr and these six individuals who really capture the heart of our brand ethos. ‘The Craftsmen’s Dinner’ is our largest and most ambitious project to date; and we’re very excited to introduce the series to the public.”
• The films will be released at www.youtube.com/TheCraftsmensDinner on the following dates:
• 15th March 2016 (Ferraby Knives)
• 29th March (Grierson Organic)
• 12th April (North Street Potters)
• 26th April (Ridgeview Wines)
• 10th May (Hansen & Lyderson)
• 24th May (Craftsman’s Dinner)