Greggs launches exclusive ‘Concierge’ service and makes Stormzy its first member

Greggs has revealed a ‘next level VIP’ service for its die-hard celebrity fans with BRIT Award winner Stormzy being the first lucky member.

Published 21st Feb 2020
Updated 21 st Feb 2020

Hot from his awards success earlier this month, where he scooped up the British Male Solo Artist Award, Stormzy was honoured by the high street favourite earlier this week.

In an Instastory, the star shared a video of him unboxing the surprise gift, he said: “Public Service Announcement: The game has changed forever. Check this.”

He also thanked Greggs via Twitter saying “Are you mad the first Greggs black card @GreggsOfficial I have peaked this is brilliant.”

The gift pack features a membership card displayed in bespoke packaging along with a welcome video and a pair of size-12 Greggs slippers, giving him permission to "put his feet up" between his current World tour dates.

This follows the grime artist making headlines recently after accidentally forgetting to change out of his slippers before appearing live on BBC Breakfast and admitting that he’d go everywhere in them if he could.

Whilst Greggs are staying fairly tight-lipped about the special service, in the video shown by Stormzy, its Concierge service boasts special pastry privileges encouraging him to ‘Live life like it’s golden’ with the option to order whatever he wants, whenever he wants.

It’s certainly no secret that Stormzy is indeed a self-confessed Greggs fan – in a recent interview he announced that his favourite menu items include the Vegan Sausage Roll, Yum Yum and Sausage, Bean and Cheese Melt.

Greggs has since confirmed it’s strictly by invite-only.

A Greggs spokesperson said: “Our Concierge card is strictly by invite only to some of our biggest fans. That’s all we can say.”

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Driven by a passion for all things drinks-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over 10 years advising customers from all over the world on the wonders of our national drink. Recently, his first book was published. Dubbed Gin Galore, it explores Scotland's best gins and the stories behind those that make them.
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