Spearheaded by Seafish, the industry authority on seafood through its consumer brand Fish is the Dish, this national celebration, running until Friday 16, will showcase the abundance of delicious seafood on offer in a bid to get people excited about experimenting with seafood at home and exploring new tastes when visiting their favourite restaurant or takeaway.
To launch the week, the Twitterverse will explode with a brill-iantly fishypunversation as avid tweeters are asked to show that anything is possible when it comes to crafting funny and witty fish puns.
Hosted by the winner of ‘Best Joke’ at this year’s Edinburgh Fringe Festival, Darren Walsh, the Twitter launch will challenge the public as a whole to demonstrate their comedy credentials – a fun way to start any week!
Fish Pun Day will lead in to a range of activity during Seafood Week and each day of the campaign will highlight the versatility of this original superfood, focusing on a different type of seafood to show how it can be easily cooked, bought at an affordable price and dined on no matter what lifestyle you lead.
From the well-known species to the obscure, Seafood Week will show that if you’re prepared to have your tastebuds tickled, there’s a dish to suit all different tastes, lifestyles and budgets.
Chef Owner of Bentley’s Oyster Bar & Grill in Piccadilly and Corrigan's Mayfair, Richard Corrigan has given Seafood Week his backing, saying: “It's great to see that we're becoming more and more interested in seafood and the variety we have throughout the year. Home cooks are more confident experimenting with various recipes in the kitchen and we need to encourage this enthusiasm.
“Seafood Week is a great initiative, we're an island with amazing produce and we should be making the most of our beautiful seafood. This campaign is warmly welcomed, I am proud to support it and encourage others to do the same.”
Mel Groundsell, Corporate Relations Director at Seafish, said: “As an industry, we’re so passionate about seafood that it would be shellfish of us not to share it with the public. We’d love to see people eating more seafood and experimenting with the range of tastes, textures and flavours on offer.
“It’s fantastic to launch such an exciting and vibrant campaign that aims to get people talking, from consumers and brands to the industry as a whole. We hope that everyone has a whale of a time with Fish Pun Day.”
• For more information on Seafood Week please visit www.seafoodweek.co.uk and join in the conversation on Twitter with @fishisthedish using #seafoodweek and #fishpunday