Three new flavours of Cadbury chocolate bars is set to launch, as the products of the company's regular 'inventor' competition are revealed.
The three new limited edition Dairy Milk bars, created by this year’s Cadbury Inventor finalists, will be available to buy from 8 July.
The new flavours are: Gillian’s Cadbury Dairy Milk coconutty, Shannon’s Cadbury Dairy Milk crunchy honeycomb, and Taylor’s Cadbury Dairy Milk out of the blueberry.
All three bars will be available at Tesco exclusively from Wednesday 8th July before launching in participating supermarkets nationwide on 22nd July.
A spokesperson for Cadbury said: "Whether you’re mad for Blueberry, crazy for Coconut or looking for that satisfying sound of crunching through delicious honeycomb, there is something new for everyone – but not for long.
"The three new limited edition bars have been put to the public vote, going head to head to be crowned the nations favourite and the latest addition to the iconic Cadbury Dairy Milk range. Fans will be able to vote on the website until 6th September."
Last year Cadbury challenged the nation to come up with new and exciting flavours for 2020’s Cadbury Inventor competition.
With over 90,000 possible combinations of ingredients to choose from, 120,000 submitted entries for the chance to create and name their very own limited edition Cadbury Dairy Milk bar.
The three lucky finalists have been on journey to create their unique bars - travelling to the Cadbury Innovation Kitchen in Bournville, the home of Cadbury, where they worked with chocolate experts to experiment with their ingredients and make their creations a reality.
Gillian, 36-year-old Liverpool FC fan from Northern Ireland has created Cadbury Dairy Milk coconutty after being inspired by her children’s love for fresh coconut and white chocolate.
Gillian’s bar includes milk chocolate with coconut crumble, studded with smooth white crisp pearls.
Gillian said “My children and I are big fans of white chocolate and coconut. After realising there aren’t that many white chocolate options in chocolate bars, the combination of coconut and white chocolate was formed to appeal to fresh coconut lovers who are dreaming of a tropical paradise this summer.”
Shannon, 19-year-old student from Nottingham, says she created her Cadbury Dairy Milk crunchy honeycomb after declaring her love for crunchy honeycomb and sweet caramel.
Shannon’s bar combines milk chocolate, golden crunchy honeycomb pieces with tasty caramel flavoured fudge and chopped hazelnuts to add an extra crunch.
Shannon said “I’ve always had a love for honeycomb and caramel, which are my two favourite flavours. The mix of golden honeycomb pieces and caramel flavoured fudge add that extra sweet flavour to the bar. Finally, with the addition of an extra crunch, chopped hazelnuts, I knew a winning bar was formed.”
Taylor, a 24-year-old mother of two from Leeds, says she created Cadbury Dairy Milk out of the blueberry after her son always had a love and obsession for blueberries. Taylor’s bar consists of milk chocolate with juicy blueberry flavoured nuggets with white crisp pearls.
Taylor said “My eldest son is completely obsessed with blueberries and white chocolate – his love of the two inspired me to create the Out of the Blueberry bar. The blend of sweet white chocolate and mouth-watering blueberries complement the milk chocolate to make a yummy snack for all to enjoy.”
Beatrice Berutti, Cadbury Tablets Brand Manager at Cadbury, says: “The Cadbury Inventor 2020 competition is back for its second year and we couldn’t be more excited to share these new delicious Cadbury Dairy Milk flavours with the nation.
"We’ve loved working with Gillian, Shannon and Taylor to make their bars a reality and opening our doors to bring them into Cadbury. We can’t wait to see which bar wins and really want everyone to go out and vote for their favourite.”
The winner will be announced in September.
To apply for 2021’s Cadbury Inventor competition, head over to the Cadbury inventor website to submit your chocolatey creation.