Viewers were quick to jump on surfer Lucie Donlan's slightly odd fruit eating habits, with more than a few people taking to Twitter to question why she was eating both an apple and a banana at the same time.
Right am I the only person who can’t stop thinking about Lucie eating an apple and a banana at the same time last night in #LoveIsland as if it was a pure normal thing 😂
— Christine Matheson (@ayyoteenie) June 7, 2019
Mate those textures are all wrong..an apple AND a banana at the same time? I can’t 😬 #LoveIsand
— STEPH TOMS (@itsstephtoms) June 6, 2019
Some joked that it could be a subtle nod to her current indecision over choosing between fellow contestants Joe Garratt and Tommy Fury.
It wasn't long before the marketing team at Aldi spotted an opportunity, taking to Facebook they posted this pic with the caption: "Bit weird but ok. Just 32p total."
Fans of the show were absolutely loving it, with hundreds liking the post and one user commenting: "All advertising should be like this."
Another simply added: "It is what it is."