Viewers were quick to jump on surfer Lucie Donlan's slightly odd fruit eating habits, with more than a few people taking to Twitter to question why she was eating both an apple and a banana at the same time.
Right am I the only person who can’t stop thinking about Lucie eating an apple and a banana at the same time last night in #LoveIsland as if it was a pure normal thing 😂
— Christine Matheson (@ayyoteenie) June 7, 2019
Mate those textures are all wrong..an apple AND a banana at the same time? I can’t 😬 #LoveIsand
— STEPH TOMS (@itsstephtoms) June 6, 2019
Some joked that it could be a subtle nod to her current indecision over choosing between fellow contestants Joe Garratt and Tommy Fury.
— Drea Way 🧚🏽♀️ (@iamdreaway) June 7, 2019
It wasn't long before the marketing team at Aldi spotted an opportunity, taking to Facebook they posted this pic with the caption: "Bit weird but ok. Just 32p total."
Fans of the show were absolutely loving it, with hundreds liking the post and one user commenting: "All advertising should be like this."
Another simply added: "It is what it is."