You can now buy pizza flavoured beer – here’s what it tastes like

Pizza and beer are a classic combination - but what about putting the two together in one tin?

Published 7th Oct 2020
Updated 9 th Aug 2023

Chicago Town is launching a new pizza and a pizza-inspired beer in time for International Beer and Pizza Day, which falls on 9 October this year.

The beer - named Show Me The Honey - was developed by the SEVEN BRO7HERS brewing team to replicate the sweet flavours of the new pizza, which features a tomato sauce filled crust and is topped with sweet honey BBQ sauce, a blend of mozzarella and red cheddar, salami and red onions.

What does pizza flavoured beer taste like?

On the new flavour beer, SEVEN BRO7HERS Brewer, Jack Dixon said, “Chicago Town’s new pizza is bursting with bold flavours, from its tomato stuffed crust to sweet honey BBQ sauce.

"We were keen to replicate the pizza’s aroma and taste in the flavour profile of Show Me The Honey. To capture the perfect pairing, the team sampled each of the toppings here in the brewery and mapped out the brew based on the flavour notes we needed to hit.

“Chicago Town pizza dough is made fresh every day in its bakery so was easy to replicate with yeast, the base for any beer.

"Hops were added to give it a smoky salami bitterness, but not too late in the boil as we didn’t want it to overpower the honeycomb malt syrups. These syrups are added to replicate the sweet, yet tangy, honey BBQ sauce found on the pizza.”

The first 100 customers who purchase the new Show Me The Honey beer will receive a voucher for a free Chicago Town Sweet Honey BBQ Salami pizza.

The new Stuffed Crust Takeaway Sweet Honey BBQ Salami pizza can be found in most major supermarkets including Asda, Farmfoods, Iceland, Ocado, Tesco and Morrisons, priced at £4.49.

The SEVEN BRO7HERS Show Me The Honey beer can be purchased from October via the brewery's online shop here.

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Known for cake making, experimental jam recipes, Champagne, whisky and gin drinking (and the inability to cook Gnocchi), Rosalind is the Food and Drink Editor and whisky writer for The Scotsman, as well as hosting Scran, The Scotsman's food and drink podcast.
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