The prize draw is live now and all you need to do to be in with a chance of winning is check the promotional label on 70cl and 1ltr bottles of Whyte & Mackay blended whisky.
Consumers will have the chance to win 1 of 1,500 50cl bottles exclusively through this nationwide promotion.
Each promotional bottle label includes a unique code which, when uploaded online, will allow whisky fans to enter into a monthly prize draw.
Whyte & Mackay 50 Year Old has been matured in Bourbon barrels, first and second fill Matusalem sherry butts, Tawny Port Pipes and finally in ex- 30 years old ‘Apostoles’ sherry butts from the bodegas of Gonzalez Byass in Jerez de la Frontera, Spain.
The team at Whyte & Mackay say: "Each element of its long maturation has given the whisky an intense yet flavourful taste profile unlike any other – boasting hints of macerated plums and Manuka honey, along with sticky toffee pudding and freshly baked banana bread.
"It’s being hailed as a must-have for whisky fans and collectors alike. Bottled at natural colour and cask strength 44.6% vol, the Whyte & Mackay Rare 50 Year Old was awarded ‘Gold outstanding’ at the International Wine & Spirit Competition 2019."
Promotional bottles of Whyte & Mackay whisky are available now.
Ruairi Perry, Head of Blended Whisky Brands, said: “We’ve been making award winning whisky since 1844 and this expression is, by far, the most complex and amazing blend we’ve ever bottled.
“It’s extremely rare to find a 50 Year Old blended whisky of this calibre – usually you have to go to a specialist or an auction to get your hands on one. But these bottles are not available for purchase – they’re only available to Whyte & Mackay consumers who enter our online draw.
“We’re incredibly proud to be able to share this special-edition whisky as part of our birthday celebrations and look forward to a further 175 years of making award-winning whisky for our consumers to enjoy.”
Earlier in 2019, the brand unveiled a new look bottle and launched Whyte & Mackay Light - a premium spirit drink at 21.5% ABV – after recognising a gap in the “low and no” market when it came to spirit drinks.
Promotional bottles of Whyte & Mackay are in supermarkets now with consumers able to enter online until 31st December 2019. Terms and conditions apply.
