To celebrate their 175th birthday, Whyte & Mackay have launched a campaign that will give whisky lovers the opportunity to win a rare bottle of 50 year old blended Scotch whisky estimated to be worth £5,000.

The prize draw is live now and all you need to do to be in with a chance of winning is check the promotional label on 70cl and 1ltr bottles of Whyte & Mackay blended whisky.

Consumers will have the chance to win 1 of 1,500 50cl bottles exclusively through this nationwide promotion.

Each promotional bottle label includes a unique code which, when uploaded online, will allow whisky fans to enter into a monthly prize draw.

Whyte & Mackay 50 Year Old has been matured in Bourbon barrels, first and second fill Matusalem sherry butts, Tawny Port Pipes and finally in ex- 30 years old ‘Apostoles’ sherry butts from the bodegas of Gonzalez Byass in Jerez de la Frontera, Spain.

The team at Whyte & Mackay say: “Each element of its long maturation has given the whisky an intense yet flavourful taste profile unlike any other – boasting hints of macerated plums and Manuka honey, along with sticky toffee pudding and freshly baked banana bread.

“It’s being hailed as a must-have for whisky fans and collectors alike. Bottled at natural colour and cask strength 44.6% vol, the Whyte & Mackay Rare 50 Year Old was awarded ‘Gold outstanding’ at the International Wine & Spirit Competition 2019.”

Whyte & Mackay prize draw

Promotional bottles of Whyte & Mackay whisky are available now.

Ruairi Perry, Head of Blended Whisky Brands, said: “We’ve been making award winning whisky since 1844 and this expression is, by far, the most complex and amazing blend we’ve ever bottled.

“It’s extremely rare to find a 50 Year Old blended whisky of this calibre – usually you have to go to a specialist or an auction to get your hands on one. But these bottles are not available for purchase – they’re only available to Whyte & Mackay consumers who enter our online draw.

“We’re incredibly proud to be able to share this special-edition whisky as part of our birthday celebrations and look forward to a further 175 years of making award-winning whisky for our consumers to enjoy.”

Earlier in 2019, the brand unveiled a new look bottle and launched Whyte & Mackay Light – a premium spirit drink at 21.5% ABV – after recognising a gap in the “low and no” market when it came to spirit drinks.

Promotional bottles of Whyte & Mackay are in supermarkets now with consumers able to enter online until 31st December 2019. Terms and conditions apply.

About The Author

Rosalind Erskine

Known for cake making, experimental jam recipes, Champagne and gin drinking (and the inability to cook Gnocchi), Rosalind writes for The Scotsman on all things food and drink related.

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