The Macallan collaborates with Cirque du Soleil to launch an exclusive sensory experience in Speyside

The Macallan estate in Speyside will play host to a theatrical experience this spring, to mark its 200th anniversary.

Published 20th Feb 2024
Updated 20 th Feb 2024

To commemorate The Macallan’s 200th anniversary, the single malt Scotch whisky brand has come together with Cirque du Soleil to create a bespoke, theatrical experience, titled SPIRIT, at its Speyside home.

The Macallan Estate in Speyside – the 485 acres stretch of land in the Highlands that is home to the brand’s distillery – will play host to this new experience.

With a highly limited run, the experience will run at 8:30pm daily - excluding Sundays - from 9-31 May 2024.

Cirque du Soleil SPIRIT is an exclusive sensory experience which transports guests into the theatrical environment of the Highlands for an engaging journey of art and whisky.

Taking individuals on a journey through taste, smell, sounds and feelings, this is a one-of-a-kind opportunity to witness an awe-inspiring performance.

Jaume Ferràs, creative director at The Macallan, said: “2024 marks a momentous year for The Macallan as it celebrates its bicentennial.

"Celebrating two centuries of unparalleled craftsmanship and tradition, this collaboration brings two iconic brands together, both dedicated to constant innovation; resulting in a one-of-a-kind experience which is uniquely inspired by the Highlands and the story of our brand so far.

“Bridging the gap between the art of whisky making and the spectacle of performing arts, creating an unforgettable experience that is deeply rooted in the nature that surrounds us at The Macallan, our rich history, and our bold vision for the future.

"We look forward to welcoming guests from all over the world to our Estate, offering them the opportunity to take in an exclusive experience and a bespoke whisky tasting surrounded by nature, all unique to The Macallan.”

Macallan cirque du soleil

Cirque du Soleil SPIRIT moves guests through different environments of the narrative experience, immersing them in the feelings, scents, tastes and sounds of the bespoke journey.

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The experience tells the tale of how reconnecting with nature gives life a force to protect our natural world, with performances, intriguing stagecraft and signature tasting experiences at the Estate.

The story focuses on Davonna, a fierce spiritual guardian of the Highlands, and a young colourist named Ayla. The daughter of a beloved master whisky maker, Ayla has striven for years to recreate an elusive shade of red that reminds her of her father and the red chalk he would use in his work.

Davonna leads their venture deep into the majestic natural landscapes of the realm and through a series of encounters with fantastical folkloric figures along the way, which culminates in a reconnection with nature.

Marie-Hélène Delage, creative director at Cirque Du Soleil, said: “Cirque du Soleil SPIRIT is a spectacular collaboration based on mutual respect.

"Through harmony paralleled with nature and storytelling, we've forged a unique partnership that highlights the strengths of both of our brands.

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"With this invitation, we're welcoming guests to a transformative experience in the timeless beauty of The Macallan Estate. Together, we've written a tale that celebrates the beauty, wonder and deep connection we all share with the natural world.”

Event information

Location: The Macallan Estate in Speyside

Dates: 9 - 31 May 2024 with one experience per day, excluding Sundays

Ticket price: £200 per person

Timings: 8:30pm - 10:30pm

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Find out more and buy tickets at the Macallan website.

Macallan, Easter Elchies, Aberlour, UK
Macallan, Easter Elchies, Aberlour, UK, AB38 9RX
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Known for cake making, experimental jam recipes, Champagne, whisky and gin drinking (and the inability to cook Gnocchi), Rosalind is the Food and Drink Editor and whisky writer for The Scotsman, as well as hosting Scran, The Scotsman's food and drink podcast.
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