The Great Scotsman Whisky Survey results

We held a survey on whisky for Whisky Month, sponsored by Gordon & MacPhail, and here are the results.

Published 20th May 2016
Updated 21 st Sep 2023

Most whisky drinkers still prefer single malts and Islay is the favoured region, according to our whisky survey.

Over 650 people answered a range of questions about our national spirit in our survey with the results detailed below.

Here are some of the highlights:

  • Over 50 per cent of our respondents were under 50 with 20% aged between 18 and 35
  • Whisky remains a male-orientated drink with 82.3% of those who responded being male
  • Most preferred drinking their whisky neat or with a dash of water
  • Despite blends still far out-selling malts, 83.8% of our respondents said they preferred drinking single malts
  • Islay was the favourite region with 36.4% of responses

The growth in popularity of Irish whiskies was also shown with it being the most popular whisky outside Scotch - above US and Japanese whiskies.

Our respondents were a sociable bunch with 66.8% preferring to drink whisky with friends and family.



Digital Editor for The Scotsman Publications. Studying Masters in Mobile Web Development at the University of the West of Scotland
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