Vintage Buckfast advert targets very unusual audience

Vintage Buckfast advert from the 1970s targets stressed out housewives in need of a little downtime.

Published 1st Feb 2016
Updated 1 st Feb 2016

Now a cult favourite with a much younger audience, Buckfast was originally aimed at a very different demographic if this vintage advert is anything to go by.

The magazine ad, originally published in the 1970s, has been doing the rounds on Social Media over the past few days and features a harassed housewife taking some time out to enjoy a glass of Buckfast under the slogan "for your moments of peace and quiet".


One Twitter user posted this response, poking fun at the ad:

And it's not the first time an advert from the past for the notorious drink has popped up on social media either. This one, highlighting the health benefits of drinking Buckfast was posted on Twitter last year.

See also: 

• The company behind Buckfast sees profits jump

Johnnie Walker Princes Street wins top accolade at "tourism Oscars"

Driven by a passion for all things drinks-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over 10 years advising customers from all over the world on the wonders of our national drink. Recently, his first book was published. Dubbed Gin Galore, it explores Scotland's best gins and the stories behind those that make them.
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