Stewart’s teamed up with everyone’s favourite winter wonder man, Santa Claus, to showcase their brew-it-yourself facility in a short promotional video. The partnership aims to spread craft beer cheer this Christmas, encouraging viewers to share the video to be in with a chance of winning a brew day experience for themselves and up to three friends.
On December 6 Santa will pick one lucky winner to brew their own beer, an experience worth £185, which leaves enough time to have it on the dinner table for Christmas day if they wish. Santa commented, “I certainly wouldn’t say no to a hoppy craft beer tipple in place of the usual sweet sherry this year.”
To make the video Stewart Brewing invited Santa and his elves to brew on the brewery’s pilot kit, the Craft Beer Kitchen. As with regular customers, Santa chose his own recipe, designed his labels and bottled his beer with guidance from the team at Stewart’s. The day was captured by local photographer and film maker Brendan MacNeill.
Steve Stewart, co-founder of Stewart Brewing, said it was a “privilege” to welcome the festive legend to the brewery. “Santa and his elves really enjoyed their Craft Beer Kitchen experience and made a lovely 5% pale ale, ‘Jingle All The IPA,’” he added. Mr Stewart and Mr Claus agreed that with more and more presents to deliver each year, bringing brew day vouchers to all the ‘big kids’ would really lighten Santa’s sleigh load.
Santa also pointed out that there was a growing trend in giving experiences like Craft Beer Kitchen as presents, which can make more memorable gifts than socks, DVDs and the latest fashion trends. Stewart Brewing markets Craft Beer Kitchen as the ideal experience for almost any occasion: you can brew a celebration beer on the day or enjoy it on your special day by brewing in advance. Either way, Craft Beer Kitchen vouchers make a great Christmas gift – and they can even be bought from Stewart’s right up to the last minute, until midday on Christmas Eve.
• Film by Brendan MacNeill: www.macneill.photography/