A tweet by the polling agency shows their 'Beer Map of Britain', which breaks down the UK by country and England by region shows each represented by their top beer brands colour and logo.
As it’s #InternationalBeerDay, here’s YouGov's Beer Map of Britain, showing the beer people in each part of the country are more likely to drink than the national average https://t.co/eTg8kXbBDZ pic.twitter.com/uNlKQmuYA0
— YouGov (@YouGov) August 2, 2019
The research published in YouGov’s Beer and Cider report, reveals which brands are significantly more likely to be chosen in certain regions than across the nation overall.
Speaking about the report, YouGov's head of data products, Amelia Brophy, said: "Nowadays, Britain’s drinkers have more choice than ever when they go to their local. However, our research is telling for brewers and ad planners alike.
"There appears to be a strong amount of loyalty to those with roots in the area, with London Pride and Tennent’s particularly strong with those live where the beer is produced."
Replying to the Tweet, Tennent's posted: "Always on Top."
Popular Scottish craft brewers Pilot Beer were also mentioned in the replies.
https://twitter.com/suchawearysigh/status/1157213798949883906
