Tennent's fans can now countdown to Christmas with a can a day.

With Christmas just around the corner, Tennent’s has unveiled a limited-edition advent calendar.

After much demand from fans – and even some DIY efforts – the special 24-can advent pack is now available to buy online now for £25.

The advent calendar pack marks the launch of Tennent’s Christmas range, with more products set to go online online from 23 November.

Whether it’s a festive T jumper to wear on the work’s Zoom call on Christmas Jumper Day (11 December) or something to top off the Christmas stocking, the new range has something to make any Tennent’s fan happy.

Linzi Gibson, junior brand manager at Tennent’s, said: “Tennent’s fans have been asking for an advent calendar for years and we’re happy to be bringing this to life for Christmas in 2020.

“Opening a new door each day of December is always so exciting and it doesn’t get much better than seeing a new can of Tennent’s lager behind each number. Christmas is a time for sharing and we would always encourage people to drink responsibly.

“With a really limited number of Advent Packs available, you’d better get in quick. For anyone that misses out, we’re sure you’ll find something equally brilliant in our Christmas range.”

On Black Friday (27 November) Tennent’s will once again be supporting The BEN (The Benevolent Society of the Licensed Trade of Scotland), Scotland’s drinks and hospitality industry charity, by donating all proceeds from e-commerce sales on that day.

Linzi continued: “Black Friday is traditionally one of the busiest Fridays in the hospitality calendar, but sadly that won’t be the case this year.

“Tennent’s is a long-time patron of The Ben and we know how hard-hit people who have worked in the industry have been with the continued impact from Covid-19.

“We hope that the proceeds from our online store on this day will go some way to providing help for those who need it.”

Chris Gardener, chief executive at The BEN, added: “It has been such a hard year for everyone, but especially for the drinks and hospitality industry.

“We at the BEN thank Tennent’s for their continued support, which will bring some cheer to those in the trade who really need it.”

Tennent’s Christmas range

Tennent’s festive new Christmas range is available online from 23 November 2020 and includes Christmas jumpers, hats, socks, vintage posters, personalised pint glasses and Christmas decorations.

Tennent’s opens first online shop – and gives fans the chance to win a Golden Can

About The Author

Rosalind Erskine

Known for cake making, experimental jam recipes, Champagne and gin drinking (and the inability to cook Gnocchi), Rosalind writes for The Scotsman on all things food and drink related.

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