The enterprising team at Glasgow-based company Cullen, which have been making packaging since 1921, explained that their new product Clinker delivers what they say is the "ultimate protection" when it comes to shipping bottles in 100 per cent plastic-free packaging.
The eco-friendly packaging comes in three moulded parts that protect the top, middle and bottom of the bottle, with each section carefully manufactured by Cullen to offer "superior cushioning and protection" - even with rough handling.
The fitments are held in place by a corrugate carton which can be branded accordingly or stay a natural brown.
Marketing executive Mark Pelosi explained that Clinker has some of the highest eco-credentials on the market, adding that not only is it entirely recyclable, compostable and biodegradable, but that it is also made using 100 per cent recycled materials.
He said: "Our moulded pulp - manufactured in the UK - is fully recyclable in standard local authority facilities. Without any specialist treatment, Clinker will also break down in any standard compost heap in 6 months – a mere 449.5 years quicker than the plastic alternatives – the perfect way to help your customer turn the tide on plastic pollution.
"There’s no sacrifice of safety to be so sustainable either. Clinker carefully cushions the glass inside; using crush barriers to offer protection beyond the standard drop test in a wide range of size options – fitting 1, 2, 3, 6 or 12 standard bottles and individual magnums."
Like the shipbuilding technique it is named after, the Cullen team stated that Clinker uses interconnecting fitments to create a structure "notable for its strength, reliability and durability".