A Scottish business set up to promote the story of Scottish gin has established a new International Day for the popular juniper spirit. 

International Scottish Gin Day 2019 (ISGD) has been set up by the Gin Cooperative to help a global audience discover the world of Scottish Gin and aims to create a special day established to raise the profile of Scottish Gin and showcase Scotland as a visitors destination.

ISGD 2019 will be held on Saturday the 3rd of August 2019 and will provide an opportunity for Scottish producers, bars, restaurants, bottle shops and drinkers to discover, celebrate and promote Scottish Gin on the day.

There will be on-going campaigns starting in October 2018 right through to August 2019 presenting the unique and on-going opportunity to tell the story of Scotland’s fastest growing spirit category.

Established by The Gin Cooperative, a husband and wife business which promotes the Scottish Gin sector through its website, ISGD will provide businesses with the chance to shape their own event around the day. This may include bottle shops hosting tastings and meet the maker events or see bars and hotels hosting events that might include food and gin pairings.

Co-founder Martin Reid believes that the possibilities for what’s possible on the day are endless, he said: “This is what we want – a complete day that celebrates the many fantastic and brilliant Scottish Gins distilled here in Scotland, but also creates opportunities for businesses across Scotland and further afield to create their own International Scottish Gin Day event.”

The pair confirmed that all official supporters and stakeholders who take part will be featured on an ISGD section of The Gin Cooperative website, with a dedicated website currently under development. They will also have the opportunity to participate in on-going promotional activities across both print and digital media in the run-up to the day.

Co-founder Natalie Reid added: “With Scottish Gins sweeping the board and picking up many awards in 2018 at some of the world’s most prestigious and respected spirits competitions, the reputation of Scottish Gin as being amongst the best in the world has been firmly established. With the second annual Scottish Gin Awards being held in just under two weeks, Scottish Gin makers have a lot to look forward to as Scottish Gin continues to grow and be seen as a watchword for quality. Scottish Gin makers have a lot to be proud of and rightly so.

“Scotland as a food and drink producing country is seen as a benchmark for quality, so we wanted to create a day that celebrates Scottish Gin that’s distilled in Scotland and promoted as being Scottish with co-ordinated events with gin makers, bars and more.”

The Gin Cooperative was established at the beginning of 2018 along with my husband Martin as a business that works with Scottish Gin producers to tell their story and the broader story of Scottish Gin to the consumer.

The Reids say they currently have the world’s largest Scottish Gin directory as well as the world’s largest dedicated Scottish Gin website, Martin said: “As a business, The Gin Cooperative promotes the story of Scottish Gin, with the support of Scottish Gin makers who have a listing on our directory, We currently feature over 190 individually profiled Scottish Gins with more being added every few weeks. From day one, one of the objectives of the business was to establish a day that would provide the opportunity to showcase how fantastic Scottish Gin really is to a global audience.

“We’re currently engaged with a variety of UK based and International stakeholders to ensure that International Scottish Gin Day 2019 has the right global reach. We will be speaking with others within the Scottish Gin community in due course to provide a collaborative approach so we can all tell the world how great Scottish Gin is, who the people are behind Scottish Gin, what are their amazing stories are and more.”

The cooperative team stated that they have a lot of top content planned around the event and are already speaking with many businesses, including some premium tonic brands who have shown great interest in being the international tonic sponsor.
They are also talking with some of the world’s best bars and a selection of other businesses who have shown an interest in being involved.

Natalie added: “We view International Scottish Gin Day as a unique opportunity that can bring commercial benefits to the many great bars, restaurants and bottle shops not just here in Scotland but across the rest of the UK and further afield. We see the on and off trade as all playing a vital and essential role in the story of Scottish Gin along with the consumer.

“It’s also a fantastic chance for some of Scotland’s food & drink agencies, tourist agencies and businesses dedicated to promoting Scotland to play their own unique part in the story of Scottish Gin. With many of the Scottish Gins and their makers shaped by the botanicals and local landscape, we see ISGD 2019 as a platform for promoting Scotland’s diverse and genuinely stunning locations to a globally engaged audience.

“With the scheduled promotional campaigns, we’ve estimated ISGD content, which will be rolled out between October 2018 and August 2019, will be seen by a global audience of close to 100 million people based on our own social media, website analytics and those of the Scottish Gin makers and other stakeholders that we work with. This is before we’ve even added new participants from across the on and off trade sectors.”

About The Author

Sean Murphy

Driven by a passion for all things whisky-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over six years advising customers from all over the world on the wonders of our national drink.

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