The Edinburgh-based brand have launched the innovative new beer to coincide with their first-ever equity crowdfunding campaign, in a bid to highlight the innovations to come which they say will be enabled by the support of the investor community.
To create the new India Pale Ale, Innis & Gunn created a bespoke airborne device fitted with a turbine and condenser that sucked moisture directly from the cloud and cooled it into water.
A four-person team flew the device over the impressive Devil’s Beef Tub in Moffat, Scotland, and collected enough cloud water to brew 500 pints.
The brewers say the composition of this water was influenced by its origins, in this case the Atlantic, and so is high in minerals that add real flavour through the brewing process, alongside the malts and hops selected.
The brand, which has also previously created the world’s first beer marmalade, is also launching its first equity crowdfunding round – AdventureCapital – in a bid to build what they say is a community of like-minded individuals, who are passionate about great beer and keen to shake up the industry.
AdventureCapital aims to raise £1 million, via Crowdcube with investments starting at £10. The money raised will fund the brewer’s continued experimentation with beers, increase capacity at its newly acquired brewery and support the roll-out of The Beer Kitchen, Innis & Gunn’s award winning bar and restaurant concept specialising in food and beer pairings.
Dougal Gunn Sharp, founder and master brewer at Innis & Gunn, said: “Through Adventure Capital we’re inviting people to own a piece of Innis & Gunn. Experimentation is in our blood, and we’re incredibly excited to invite beer lovers and investors everywhere to join us on our quest to push the boundaries of beer.
“We’ve used Virtual Reality to show how context can influence the taste of beers, and sent beer with ingredients that help enhance cognitive function to Donald Trump and Hillary Clinton to help encourage them to speak the truth (someone had to). Now, we’re brewing a beer by harvesting water straight from the Scottish clouds.
“We’ve never made shares available before, and I couldn’t think of anyone better to offer them to than the people who want to help us discover where we can take the beer of tomorrow. Through AdventureCapital, we’re hoping we can invent more brews like Sky.P.A. with a group of people as passionate as we are about beer.”