Outlander star Sam Heughan launches range of Sassenach tartan and tweed products - here's what's available

The Outlander star has launched a range of Sassenach merchandise, a few days after his Sassenach whisky became available to buy in the UK.

Published 18th Dec 2020
Updated 21 st Sep 2023

The Scottish actor, who is best know for his role as Jamie Fraser in the hit show, revealed on his social media that the range was out now, saying: "The Sassenach Tartan is weaving again! @sassenachtartan

"Without further ado, it is my pleasure to present to you the Sassenach Tartan collection, bespoke barware, apparel, accessories, and more!

"A range of goodies that were inspired by my love of Scotland. Sláinte,"

What's in the collection?

Products in the range include tartan scarves, a hip flask, Sassenach t-shirts, hats and a Glencairn Sassenach whisky glass.

The range either features tartan or the Sassenach logo, a unicorn, which is the national animal of Scotland.

A new addition to the range is the Sassenach tweed, which is made with sustainably sourced wool, and handcrafted in Scotland.

The tweed products include a tote bag and travel purse, and they're available on the Sassenach website now.

Last year the actor was a guest on our podcast, Scran, where he discussed his love of whisky, what inspired him to create The Sassenach, his favourite Scottish food and drams and what's next for Sassenach Spirits.

He revealed that his whisky was almost made in America, saying: “When we first started, we were thinking about doing an American whiskey. Just because of all the different laws and importing and exporting from Scotland into America. Each state has a different law and it can be very complex.

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“So at the time we were thinking about it, but then we kind of went down that line and then I realised after a while that, I think, to be honest, why am I doing an American whiskey when we have such great access to Scottish whiskies and we’ve met so many great people and great producers in Scotland?”

“We went back to the drawing board and started again. It was a really long process of trying different blends and strengths.

“The Sassenach is 46% ABV because we wanted something that was slightly heavier on the tongue and has a bit more of a premium feel to it.

“There are just so many factors, from the design of the logo to the bottle….and I was part of every part of that process.”

Outlander fans will know that the whisky is named for his on-screen wife Claire, who Sam’s character affectionately calls Sassenach.

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Sam explained why this name works well for the blended malt, saying: “Jamie uses it (in Outlander) as a term of endearment and that’s what we wanted to do with the whisky.

“We want it to be for the outsider, for people that don’t know about whisky, or ones that want to access whisky and need somewhere to start. The name fits really well with the brand.”

Listen to the episode in full

You can download the Entale app on iOS for exclusive immersive content to accompany this podcast, including pictures, maps and graphics.

Scran is a Laudable production, and is also available wherever you get your podcasts – just search for ‘Scran’.

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Also, you can listen to Scran on Spotify or Apple

Watch the episode in full

How to buy

The Sassenach collection is online now, for more info and to buy, click here.

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Known for cake making, experimental jam recipes, Champagne, whisky and gin drinking (and the inability to cook Gnocchi), Rosalind is the Food and Drink Editor and whisky writer for The Scotsman, as well as hosting Scran, The Scotsman's food and drink podcast.
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