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Opinions Welcome as Laphroaig celebrates its 200th anniversary

Laphroaig release new 'Opinions Welcome' campaign video, as part of the distillery's 200th anniversary celebrations

Published: September 25, 2015
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Laphroaig, the world’s best-selling Islay single malt Scotch whisky is celebrating its 200th anniversary this year.

In honour of that fact, the brand has made an entertaining film, released today, as part of it's popular and brutally honest 'Opinions Welcome' campaign. The film stars a selection of locals from the distillery's home on the Island of Islay in Scotland, and their candid opinions on what Laphroaig tastes like to them personally.

The locals’ wonderful remarks and opinions cover everything from ‘dark salted chocolate’ to ‘the back of a dog’s paw.’ Out of all the peated malts from Islay, it is Laphroaig that attracts the most extreme reactions, as shown in the film.

Toast 200 years with Laphroaig. Picture: Laphroaig

Toast 200 years with Laphroaig. Picture: Laphroaig

Laphroaig’s story is now a legendary one. A whisky that will not, nor cannot, be anything but itself, and which speaks volumes about the people who make and drink it. The influence of the Isle of Islay from which it comes, and the sea that surrounds it, makes Laphroaig truly unforgettable and inspires conversation among those that sip it.

What’s clear is that Laphroaig is a complex beastie, and as such has divided opinions since 1815. If you love it, or hate it, you will certainly not be alone. And why, after 200 years, would Laphroaig have it any other way? We can all agree that there’s nothing worse than drinking a whisky that doesn’t make its mark. Laphroaig says hello, waves goodbye and is never forgettable.

Opinions Welcome is an open-armed invitation to all people across the internet to express their true feelings and in no uncertain terms. As Mark Twain once said, ‘the public is the only critic whose opinion is worth anything at all.’ Laphroaig want you to be candid, honest, and more importantly, truly creative in your opinion.

Visit the “Opinions Welcome” site to see what people really think about the world’s best-selling Islay malt whisky and in a few clicks, you can custom design and submit your opinion, or simply use the hashtag #OpinionsWelcome to share your genuine opinion with the world.

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