Part of the Keep Walking series, the new ads feature aerial photography of landscapes across the Highland, Island, Speyside and Lowland regions of Scotland alongside a “series of feel-good films” showing a man - Scottish actor Thoren Ferguson - walking through a variety of precious yet everyday moments all around the world. Highligting a wide range of people enjoying whisky and great company, the campaign aims to shows how the brand can be enjoyed at the times that matter most to people.
Advertising agency 72andSunn, who partnered with Diageo on the campaign, say that it keeps with “Johnnie Walker’s long-standing philosophy of progress”, recognising that in life it’s not just about where you are going, it’s about “who you walk with”.
John Williams, Johnnie Walker global brand director, said: “A commitment to making quality whisky for quality times has always been important to us and it’s great to talk about that.
"That’s what really excites me about this campaign, it’s a chance to put a spotlight on the fact that we bring together exceptional tasting Scotch Whiskies from every nook and cranny of the country and spend our time crafting them so that people can enjoy amazing flavours when they get together with their friends and family.”
Adam Koppel, creative director at 72andSunny said: “Johnnie Walker is one of those iconic brands you dream of working on. It was important to us that we were, first and foremost, able to show why Johnnie Walker whiskies are as good as they are and why they’ve stood the test of time.
“But more than that, we also wanted to show, really simply, how the journeys we take in life are at their best when they’re shared with people who matter to us. We saw that as modern lives get busier and more complex, people craved the moments where they could come together with close friends - and in this campaign that came to life with friendships reflecting the depth, character, substance and uniqueness of Johnnie Walker.”
The campaign launches following the announcement of a £150 million investment by Johnnie Walker parent company Diageo in Scotch Whisky tourism throughout Scotland – including plans for the opening of a new JohnnieWalker brand experience in Edinburgh - as it builds toward its 200th anniversary in 2020.