The inaugural celebration takes place today on Friday the 10th of February and will invite people around the world to raise a glass of Scotch and celebrate Scotland's national drink.
Launched by drinks giant Diageo, the brand will be opening the doors to many of its distillery visitor centres for free tours as part of the celebrations on the day, as well as offering a section of the public a unique opportunity to visit its global drinks Archive.
The day is marked on the birthday of Alexander Walker, pioneer of the world’s best-selling Scotch whisky, Johnnie Walker and will include a social media campaign, building on the company’s ongoing #LoveScotch initiative.
Ronan Beirne, Global Marketing Director at Diageo, said the day will "shine a spotlight on the Scotch whisky category", helping to "raise awareness and deepen knowledge of Scotch around the world".
Beirne commented: “Scotch has been built on its integrity, quality and authenticity and no other spirit can offer the same range of tastes, textures and flavours. Trends come and go but Scotch has been cool since forever and we feel it’s time to properly celebrate that.
“We’re delighted that in Scotland we will be opening up our unrivalled network of distillery visitor centres and our unique global archive for free tours so everyone in the homeland of Scotch can join us for the day of celebration.”