Located at The Glenlivet distillery in a remote glen in Speyside, the re-designed visitor experience will reopen to the public after 18 months of extensive renovations and is expected to draw whisky fans old and new to the area.
Set over 1000 square metres, the home of The Glenlivet will offer fully immersive experiences that celebrate the life and history of the Speyside area.
Inside there's stylish and cosy spaces including a lounge, whisky and cocktail bar and archive wall.
Customers can look forward to tastings and exclusive bottlings as well as the chance to find out more about the brand's history.
They will also have the opportunity to discover aged whiskies from the archives, including rare editions, such as the Atlantic Single Cask 40 year old and the newly released 38 year old Cellar Collection - with only 30 bottles distilled, and available exclusively at the visitor experience.
Plus those keen to try the famous Glenlivet Cocktail Capsule Collection, or whisky pods, can do so as they'll be available at the visitor centre as one of the experiences.
The Glenlivet 'whisky pods' or capsule collection went viral back in 2019 and divided the whisky community.
Created for London Cocktail Week in partnership with cocktail legend Alex Kratena, the Glenlivet ‘Capsule Collection’ was a limited edition offering of whisky cocktails served in a seaweed-extract casing – one of nature’s most renewable resources.
Linda Brown, visitor experience manager, commented: “At The Glenlivet we believe in pushing boundaries and breaking tradition, and this is certainly represented throughout this redesign.
"I worked at the visitor experience when it was last refurbished 23 years ago, but this is something else.
"To tell the brand's story in a truly authentic way, we have reinvigorated the original experience, striving to give whisky lovers the best possible time whilst visiting the distillery.
"We look forward to welcoming back our loyal fans, as well as new faces.”
To find out more about the renovation and how to visit, please click here.