Millions sweets makers add Iron Brew flavour after push by Scots fans

Irn Bru has inspired a new range of Millions sweets to be sold all over the world - after Scots customers pestered the company for years to introduce the flavour.

Published 26th Sep 2019
Updated 8 th Aug 2023

Millions, a brand of chewy sweets, are sold internationally but manufactured in Fort Matilda, Greenock, Inverclyde.

Flavours include cola and bubblegum, but now punters with a sweet tooth will be able to chew on a new variety, Iron Brew.

The bright orange sweets were inspired by Scotland's national drink, and hopes are high it will take off south of the border too.

Made by company Golden Casket, the new Millions sweets are not made with real Irn Bru, but they are illustrated by a zany character, a ginger haggis, named Ron Brew.

• READ MORE: 16 things you (probably) didn’t know about Irn-Bru

The sweets will hit the shelves at the end of the week.

Warehouse manager Kenny Malcolm said: "We make them in a factory here. The new flavour is great.

"It is related to Scotland and that's what we were going for. People in England may not know much about the flavour, so it is good that we are getting it out there.

"We have not used Irn Bru to make the Millions but the inspiration comes from there. We have quite a big range of millions including strawberry, bubblegum, cola and raspberry.

"Our staff have tried it and they said it was enjoyable. I think it's great."

The sweets were first launched in 1991, and became so popular that they inspired mugs, slippers and keyrings to car air fresheners, scented candles and diffusers.

Protein products outsell milk for Graham's Family Dairy

Sandra Fisher, Golden Casket's sales and marketing director, said: "We have other Iron Brew products, such as pastilles and bon bons, in our Buchanan's range, which are hugely popular.

"It's an iconic Scottish flavour and one that over the years we've always been asked for.

"So far, the indications are that it's going to be a very good addition to the Millions range."

Driven by a passion for all things drinks-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over 10 years advising customers from all over the world on the wonders of our national drink. Recently, his first book was published. Dubbed Gin Galore, it explores Scotland's best gins and the stories behind those that make them.
Copyright ©2023 National World Publishing Ltd
Cookie SettingsTerms and ConditionsPrivacy Policy
crosschevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram