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Man posts picture online of Tennent's being sold as craft beer in Spanish hipster bar

A Scot visiting a bar in the Spanish city of Murcia has posted a picture of its craft beer board featuring a very odd entry.

Published: June 14, 2018

Edinburgh based Robbie Pye was visiting the bar when he spotted a very recognisable brand on their craft beer board.

Posting  a photo on his Twitter account showing popular Scottish lager Tennent's listed alongside Belgian and American IPAs, he wrote: “They’re selling Tennent’s in Murcia as a craft beer in a hipster bar.”

Responding to the post, fellow Twitter user Gary Morgan (@GaryBallBoy) replied: "One man's mundane is another’s exotic. I have seen this elsewhere, it shares the hipster cred as blue collar beers in US as Lone Star and Pabst blue Ribbon and old style beers of Milwaukee.

"In Canada, Stella is sold as a festive winter draught!!!"

While others were quick to point out that Tennent's Super is massively popular in Italy, a fact that's backed up by the point that it remains one of the Scottish brewing giant's key export markets.

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Another person added that they'd spotted Tennent's as far afield as Chicago, where the bar's beer listing described it as "rather sweet with earthy tones".

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Though a lot of Twitter users were baffled by the idea that Tennent's could be considered a craft beer, one user reminded everybody that the Tennent's marketing team had been busy over the years building Tennent's reputation abroad with this absolute classic.

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It's not the only time that Tennent's have made an impression on the craft beer market of late, following an ill-advised jab on social media a few months back by craft beer giants and fellow Scots brewers Brewdog, the Glasgow-based lager producers were quick to respond shooting the younger beer brand down with a cutting response.

A Tennent’s spokesperson said: “We were delighted to see Tennent’s popping up in Spain as a beer that is enjoyed by people all over the globe. We continue to brew Tennent’s to the original recipe created in 1885, at the Wellpark Brewery which sits on a site that has been brewing beer since the mid-1500’s.

"Our beer is brewed to meticulously high standards, using exceptional ingredients including water from the beautiful Loch Katrine and the finest hops, yeast, malted barley and wheat. We’re proud to be Scotland’s favourite lager, and we hope fans continue to enjoy it no matter where they are in the world.”

Driven by a passion for all things drinks-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over 10 years advising customers from all over the world on the wonders of our national drink. Recently, his first book was published. Dubbed Gin Galore, it explores Scotland's best gins and the stories behind those that make them.

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