Magners launch modern snake banishing service for St Patrick's Day

Legend has it that St Patrick banished all the snakes from Ireland; so, to honour him, Magners Irish Cider has adapted his greatest work for modern times with an app that calls out 'snakes'.

Published 16th Mar 2018
Updated 16 th Mar 2018

In 2018, with no real snakes in Ireland and very few in the UK, Magners has decided to target the modern definition of a snake which now come to mean those people around you with devious demeanours.

From round dodgers to group chat ghosts, tagging cheats to mate ditchers, there’s been an influx of snakey behaviour throughout the UK.

Ahead of St Patrick’s Day, Magners is encouraging pals to celebrate the big day by having a bit of a laugh, naming and shaming some slithery characters.

Simply visit www.magners.co.uk/snakes, select the reason that your mate is a snake, pop in their phone number and they’ll receive a call from Magners, outing their behaviour.

The service has been set up as part of Magners’ St Patrick’s Day celebrations will be live on Friday 16th and Saturday 17th March only.

Janette Murray, Magners UK Marketing Manager said: “Magners 100% Irish Cider is all about fun – as is our snake banishing service. Everyone knows a snake or two and our service has been created to celebrate St Patrick’s Day, bringing life to the legend with a 2018 twist.

“We’d encourage people all around the UK to try out our snake banishing service for the craic.

"Everyone who ‘outs’ a snake, will be in with the chance of winning a case of Magners, so it’s a win-win all round."

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Driven by a passion for all things drinks-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over 10 years advising customers from all over the world on the wonders of our national drink. Recently, his first book was published. Dubbed Gin Galore, it explores Scotland's best gins and the stories behind those that make them.
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