In celebration of the 150th anniversary of their Distillery, Jack Daniel’s has announced the launch of the Jack Daniel’s Barrel Hunt, a global scavenger hunt that will unite Friends of Jack across the world.
Having been successfully launched in the US, the Barrel Hunt is now heading to the capital this Saturday and will give Scottish JD fans the chance to win some fantastic prizes.
“Jack Daniel’s has grown from a local name in Lynchburg to an iconic brand in more than 170 countries by remaining true to its legacy of authenticity, independence and integrity,” said Mark McCallum, President of Jack Daniel’s. “The 150th anniversary is a major milestone for the distillery and is a perfect opportunity to invite everyone to join us in our celebration of Jack Daniel’s with our first-ever global Barrel Hunt.”
The barrel will be hidden in a historic or cultural site in Edinburgh, as they launch the hunt, with Jack Daniel’s team members providing clues via the brand's Facebook pages to help fans find it.
The first person to solve the clues and reach the barrel first (with the correct password) will win the unique barrel itself, some fabulous merchandise and also four tickets to Leeds festival – for them and some friends.
Jack Daniel's are expecting many of their fans to take part in the hunt across Edinburgh – ending with a Jack party at the location of the barrel.
“The barrel is key to crafting Jack Daniel’s Tennessee Whiskey as it accounts for 100 percent of its color and 70 to 80 percent of its flavor,” said Jack Daniel’s Master Distiller Jeff Arnett. “It’s an important part of our process that’s remained unchanged for 150 years, and that tradition will continue to live on in every barrel we make and each drop of our whiskey. The Barrel Hunt celebrates the distillery’s history and gives fans a chance to own a barrel and be forever linked to Jack Daniel’s.”
• For more information on the Jack Daniel’s Barrel Hunt, official rules and regulations, and details on locations and dates, visit www.jackdanielsbarrelhunt.com