The brand-new Irn-Bru energy drink will combine the iconic flavour of Irn-Bru’s secret recipe with the taurine, caffeine, B vitamins and taste of an energy drink, and it'll hit shelves on from 1 July.
Most details are being kept strictly under wraps until its official launch, but the team confirmed that Irn-Bru Energy has been designed to meet the needs of today’s energy drinker and will offer a different taste experience to regular Irn Bru.
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Adrian Troy, marketing director at A.G. Barr, said: “We know there are a huge number of Irn-Bru fans who love energy drinks, so we’re excited to reveal our plans for Irn-Bru Energy.
“Energy drinks are a really fast-growing, exciting market and we’re confident Irn-Bru Energy will wake up and shake up energy drink fans in Scotland and beyond.”
Irn-Bru Energy will be available in sugar and no sugar variants stocked from 1 July in shops across Scotland, Ireland and the North of England.
Featuring the iconic Irn-Bru strongman on pack, the liquid will be the usual distinctive orange colour and will contain 32mg of caffeine per 100ml, which is roughly the same as a medium latte from high street coffee chains.
It is not the first time the brand has gone down the energy drink route with Irn-Bru 32 launched in 2006.
