Irn-Bru set to launch energy drink with as much caffeine as a latte

Our other national drink, Irn-Bru, is set to give fans across the country a boost with the launch of Irn-Bru Energy.

Published 16th May 2019
Updated 9 th Aug 2023

The brand-new Irn-Bru energy drink will combine the iconic flavour of Irn-Bru’s secret recipe with the taurine, caffeine, B vitamins and taste of an energy drink, and it'll hit shelves on from 1 July.

Most details are being kept strictly under wraps until its official launch, but the team confirmed that Irn-Bru Energy has been designed to meet the needs of today’s energy drinker and will offer a different taste experience to regular Irn Bru.

Adrian Troy, marketing director at A.G. Barr, said: “We know there are a huge number of Irn-Bru fans who love energy drinks, so we’re excited to reveal our plans for Irn-Bru Energy.

“Energy drinks are a really fast-growing, exciting market and we’re confident Irn-Bru Energy will wake up and shake up energy drink fans in Scotland and beyond.”

Irn-Bru Energy will be available in sugar and no sugar variants stocked from 1 July in shops across Scotland, Ireland and the North of England.

Featuring the iconic Irn-Bru strongman on pack, the liquid will be the usual distinctive orange colour and will contain 32mg of caffeine per 100ml, which is roughly the same as a medium latte from high street coffee chains.

It is not the first time the brand has gone down the energy drink route with Irn-Bru 32 launched in 2006.

Driven by a passion for all things drinks-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over 10 years advising customers from all over the world on the wonders of our national drink. Recently, his first book was published. Dubbed Gin Galore, it explores Scotland's best gins and the stories behind those that make them.
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