Irn-Bru announces launch of new product Irn-Bru XTRA

Irn-Bru fans across Scotland are in for a treat as the brand announce the launch of their first new core product in 35 years.

Published 20th Jul 2016
Updated 20 th Jul 2016

Irn-Bru XTRA will be the first permanent new product from Irn-Bru in 35 years and is described as being "full of extra taste" but with "no sugar".

In production for over a year, makers Barrs say that it  has been created using the distinctive Bru recipe but is "excitingly new and refreshing".

Released next month it will be the third permanent variant to be added to the range.

Adrian Troy, AG Barr Head of Marketing, comments: “It’s clear that the market is changing and consumers want more choice. We’ve listened to this and have worked incredibly hard to not only develop Irn-Bru XTRA, but to make it available to buy this summer.”

“As a brand, strength and resilience is at the heart of everything we do and Irn-Bru XTRA is a total knockout. With the Irn-Bru secret recipe at its core, it delivers extra taste and no sugar. We’re confident it will be just the tonic for those that are keen to try something new and enjoy the bold Irn-Bru taste they love, without any sugar.”


The Scotsman staff were lucky enough to have received a few cans of the new product and we can confirm that it went down very well, with the consensus being that it was extremely enjoyable and would be perfect for those looking for a 'no sugar' alternative to Scotland's other national drink.

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