Scottish brewer Innis & Gunn is set to give away bottles of ‘The Original’ - its multi-award winning beer - as part of an online competition.
The Innis & Gunn give away is live from 4 February and all you have to do to claim the beers is be yourself.
Whether it’s putting chilli powder on cornflakes, enjoying yoga with a side of metal music, or swapping a couch for a hammock, Innis & Gunn wants to hear about those quirks and reward those being their authentic selves, with a huge beer giveaway.
Innis & Gunn is on a mission to encourage authenticity and originality and invites people to join them by sharing ‘What Makes You, You’, for the chance to claim some free beer.
To enter, head to Innis & Gunn’s Instagram page, and respond to this post sharing something that you feel makes you unique (even if it’s considered a little unusual) and you could be selected to receive a four pack of ‘The Original’.
Innis & Gunn Original was created in 2003 and has gone on win multi awards for its distinctive taste, which is full of vanilla, malty and rich toffee flavours, not found in other beers.
The giveaway is part of the launch of Being You: The Index, a report which uncovers the nation’s fear of self-expression, as the brewer looks to encourage people to be their most authentic and original selves.
The study found that almost half of the nation (49 per cent) don’t feel comfortable being their true selves and are seeking solace with guilty pleasures, something we enjoy, but for some reason think we shouldn’t, with 43 per cent confessing to having one.
Dougal Gunn Sharp, founder of Innis & Gunn said, "At Innis & Gunn, being ourselves and doing our own thing has allowed us the freedom to make beers we love and hoped others would enjoy too.
"We believe that the world is a better place when people can just be themselves, so we want to encourage people to embrace their originality and the things that makes them unique.
"What Makes You, You is a fun way for people to join in with our movement - ‘Be You, Stay Original’ - by sharing some of their own little quirks.
"We want to show on our social pages that everyone has something unique to them and that everyone can be original in some way.
"And what better way to leave Dry January behind than by giving away our ‘Original’ beer, to those who celebrate their own originality?"
The promotion will run until 7 February when winners will be selected by Innis & Gunn. Beer delivery is free and terms and conditions apply.
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