Innis & Gunn launch 'secret' lager helpline - and you can win free beer

Beer fans can win some free pints with Innis & Gunn's latest ‘If You know, You Know’ campaign.

Published 30th Jun 2021
Updated 8 th Aug 2023

Beer lovers are in for a treat as Scottish brewer Innis & Gunn, have revealed the number to its secret WhatsApp ‘Lager Line’ - with free beer up for grabs.

People across Scotland have awoken to scores of intriguing billboards throughout their cities, enticing lager lovers to message the brewer’s mystery number.

Set to be live for just 24 hours only, beer fans need to be quick to message the Innis & Gunn Lager Line, where they can expect a fun exchange with the award-winning brewer.

Inquisitive texters are already reporting free cans of Innis & Gunn’s Lager Beer, plus their iconic pint glasses, winging their way to them as a reward for their curiosity, making the Lager Line the only WhatsApp chat worth being in today (30 June).

The Lager Line is helping beer fans get ‘in the know’ with Innis & Gunn and is part of its intriguing ‘If You know, You Know’ campaign - a summer of activity dedicated to the craft brewer’s much-loved Lager Beer.

Innis & Gunn Lager Beer is made with Naked Golden Oats and offers a refreshing, premium pint.

The 4.6% brew was recently named ‘Best Lager’ at the 2020 Scottish Beer Awards and the Lager Line is a great way to get ‘in the know’ with the brand.

Innis & Gunn’s ‘Lager Line’ will be open for 24 hours only. To take part in the Lager Line, simply send a message on WhatsApp to 07940 718405.

Known for cake making, experimental jam recipes, Champagne, whisky and gin drinking (and the inability to cook Gnocchi), Rosalind is the Food and Drink Editor and whisky writer for The Scotsman, as well as hosting Scran, The Scotsman's food and drink podcast.
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