The brewer reveals that one of the most common mistakes made by drinkers is the spelling of the brand’s name – ‘Innes’ and not Innis – a mistake which has even been made by famous author and Edinburgh native, Irvine Welsh who tweeted ‘Innes & Gunn is the best lager ever’.
This common misspelling has prompted Innis & Gunn to respond with tongue in cheek dedications to the Trainspotting author alongside fan, Bruce Don, who both feature in the new Lager campaign.
Strongly believing that the customer is always right, Innis & Gunn has also created a limited-edition quantity of its highly coveted Lager pint glasses which eagle eyed drinkers will spot have been printed with the misspelled name.
As well as the classic typo, the campaign also calls out other witty responses from Innis & Gunn fans in the billboards across Edinburgh to cover all-important topics – the necessity of half pints (or lack thereof!) and the cheeky pub goers who ‘borrow’ Innis & Gunn pint glasses to sell on eBay.
Dougal Sharp, Innis & Gunn Founder and Master Brewer said: “Whether it’s misspelling our name or selling our glasses on eBay, we’re happy as long as drinkers love our Lager as much as we do.
"The #YourPint campaign is all about celebrating our fans and having a laugh along the way – which is the best thing to do over a pint!”
Encouraging drinkers to get involved with the #YourPint campaign, Innis & Gunn has some big surprises in store over the next few weeks to reward fans, who are being advised to keep an eye on Innis & Gunn social channels for more details.
Innis & Gunn Lager is available in most retailers UK-wide, on draught in The Beer Kitchens in Edinburgh, Glasgow and Dundee, and in bars across the UK.
The freshest pint of Innis & Gunn Lager is available fresh from the brewery, served from specially installed tanks, in Edinburgh at Black Ivy, Platform 5 and the Innis & Gunn Beer Kitchen, and Drum & Monkey in Glasgow.