When an Innis & Gunn ad appeared on an electronic billboard outside his flat, keeping him awake at night, Edinburgh resident Ruari Kaylor was quick to complained on social media.

The new beer ad titled ‘unexpected sunshine on Leith’ on Leith Walk shone into his room, keeping him awake at night, leading to  ‘Behold the advertising board that lights up my room across the road every night.’

However, the local was soon left astonished after Innis and Gunn responded via their billboard.

Within hours, they changed the billboard to ‘Unexpected Sunshine in Ruari’s room’ even sending some beers and sunglasses to him as a way of an apology.

The stunt has been widely praised on social media.

Innis & Gunn

Picture: via Innis & Gunn

The beer brand tweeted after the change saying: “So we celebrated a sunny day in Edinburgh yesterday with a nice poster, but we didn’t realise the impact on locals. @RuariKaylor told us about the light in his room, so we changed it up a bit…

“Sunglasses, 4 lagers and a new poster later, we’re all sorted.”

Dougal Gunn Sharp, Innis & Gunn Founder and Master Brewer said: “We celebrated a snippet of Edinburgh sunshine last week with one of our reactive posters, but we had no idea we’d shine so brightly for our friend Ruari.

“As soon as he let us know how brightly it shone in his window, we had to help. He was such a good sport about it and we’re glad to see that the sun continues to shine on Leith!”

About The Author

Sean Murphy

Driven by a passion for all things drinks-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over 10 years advising customers from all over the world on the wonders of our national drink. Recently, his first book was published. Dubbed Gin Galore, it explores Scotland's best gins and the stories behind those that make them.

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