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Glenfiddich festival whisky auction raises £240,000 for local charities

Only 450 bottles of the limited edition Glenfiddich were available for sale - with proceeds going to local Speyside charities.

Published: June 24, 2020
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Last month Glenfiddich announced that their Spirit of Speyside festival bottlings would be available at an online auction, hosted by Whisky Auctioneer.

The auction, which ran from 17-22 June raised £240,000 local causes that support the Speyside community.

Having attracted over 13,000 bidders from 55 countries, the limited-edition bottles of Glenfiddich 2007 (Cask No. 25427) Spirit of Speyside Distillery Edition 2020 was a not-to-be missed opportunity for whisky lovers.

Glenfiddich released only 450 bottles of this rare whisky, to celebrate the Spirit of Speyside festival, cancelled this year in light of Covid-19.

On top of the £215,000 raised by the auction, an additional contribution of over £24,000 was added to the overall auction result by host, Whisky Auctioneer.

The online whisky auction specialist donated the 10 per cent buyers’ commission plus fees from registrations during the course of
the six-day auction to the grand total raised.

The auction drew international interest, sparking competitive bidding online from the moment the auction went live to the all-important last hour rush, resulting in 13,000 bids overall.

Speaking about the auction, Claudia Falcone, Glenfiddich global brand director said: “We are thrilled with the success of this auction.

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"The money raised will help so many people in the Speyside community, a community that is as important to us today as it was to William Grant over 130 years ago when the distillery first opened."

On average each lot sold for approximately £480, and the most sought after bottle numbers include 1 of 450 and 2 of 450 which in turn sold for £6,800 and £3,200 respectively.

The charities

The final amount raised of £240,000 will go directly to support local Speyside causes most affected by the Covid-19 crisis; and will be split between NHS Grampian, Moray Food Plus and Keirans Legacy.

Iain McClune, founder of Whisky Auctioneer commented: “We’re incredibly proud to have hosted the sale of this exceptional Glenfiddich bottling, and to contribute to the funds raised.

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"The auction has captured the attention of the generous global whisky community and will make a real difference to those in need during these difficult times.”

The whisky

The Glenfiddich Spirit of Speyside Distillery Edition 2020, which has spent 13 years maturing in the darkness of Glenfiddich’s Warehouse 26, was originally handpicked by Master Distiller Brian Kinsman to honour the annual Spirit of Speyside Festival.

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Known for cake making, experimental jam recipes, Champagne, whisky and gin drinking (and the inability to cook Gnocchi), Rosalind is the Food and Drink Editor and whisky writer for The Scotsman, as well as hosting Scran, The Scotsman's food and drink podcast.

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