Glasgow shoppers given first taste of new festive flavour of Irn-Bru

Shoppers in Glasgow were among the first to taste a new festive flavour of Irn-Bru.

Published 7th Nov 2019
Updated 7 th Nov 2019

The limited edition Crimbo Juice is a spicier version of the original, with added ginger, clove and cinnamon.

Drag queens Frankie, 24 Carat Goldie and Myriam helped launch the new spiced ginger flavour, handing out bottles from a giant snow globe on Buchanan Street.

Irn-Bru Crimbo Juice

The new Crimbo Juice. Picture: Barr's

The famous orange and blue packaging has been changed to red and blue with a snowflake for the seasonal offering.

• READ MORE: Irn-Bru 1901: Barr’s to bring back original recipe Irn-Bru this Christmas

Mary Mac, aka 24 Carat Goldie, said: "Us Scots can't get enough of the ginger stuff and it's utterly fabulous helping to launch Irn-Bru Crimbo Juice.

"Spiced ginger is a real Christmas cracker."

Irn-Bru marketing director Adrian Troy said: "As our first limited edition flavour in over seven years, Irn-Bru Crimbo Juice combines the phenomenal taste of Irn-Bru that fans know and love with a taste of Christmas in every sip.

"The spiced ginger flavour means Irn-Bru lovers can really get into the festive spirit by enjoying mince pies washed down with a swig of Crimbo Juice."

The release follows the news that Barr's will also be launching a limited edition Irn-Bru 1901 this December, with this new/old version created using a recipe from a handwritten book stored deep in the company archives for over 100 years and described by the firm as “like nothing anyone has tasted before”.

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Driven by a passion for all things drinks-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over 10 years advising customers from all over the world on the wonders of our national drink. Recently, his first book was published. Dubbed Gin Galore, it explores Scotland's best gins and the stories behind those that make them.
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