News you can trust since 1817
The New Town neighbourhood wine bar, bottle shop and kitchen, Good Brothers, has teamed up with local suppliers to offer an online deli for local delivery - Good Brothers to Go.
For the last 11 weeks the shop has been operating safely to help neighbouring homes get the essentials they need.
Now, with the launch of Good Brothers To Go, the team are offering locally sourced foodie gift boxes, which include wine, cheese and chocolate.
Good Brothers has family at its core, and is the innovation of brothers Graeme and Rory Sutherland.
As the business developed this sense of family extended to include their team and the suppliers whom they have worked with from the day Good Brothers opened its doors.
It was the protection of their supplier’s success that spurred the new venture for the brothers.
Managing director Graeme Sutherland says: “Like everyone in the hospitality industry we have had to adapt and change to these uncertain times quickly.
"We wanted to create something that helped us stay afloat but also keep our suppliers in business. As such, our offering is continually evolving but always reflecting what our customers want.
"Our casual, relaxed vibe encouraged such a community feel so we have a strong bond with our customers and what they like.”
Good Brothers To Go has teamed up with local businesses to supply the neighbourhood with delicious goods straight to their door, safely.
A selection of cold meats and artisan cheeses from IJ Mellis, freshly baked sourdough from Company Bakery, specialist coffee from Mr Eion, chocolate from Coco Chocolatier and locally brewed beer from Pilot Brewery are just a few of the brands customers can expect to see in the carefully curated packages available on the Good Brothers website.
The online deli also offers up cupboard essentials from the evolving dry store shop which has pasta, rice, olive oil, balsamic vinegar and more.
They've also collaborated with Charles Stamper Fruit and Veg wholesalers, helping to provide healthy, sustainable goods to the area in a safe, zero contact manner.
The team are also supplying an array of all natural, fine wines to accompany the foodie treats on offer.
Providing a one stop shop that allows customers to enjoy the Good Brothers experience at home, Good Brothers To Go is a business model with growth and investment.
Considering the predictions of what customers will want, even when restrictions lift, the new online venture, the team hopes, will appeal to quality conscious individuals who still want to enjoy the finer things in life whilst supporting their local economy.
The Good Brothers family along with their investors (including Scotland Rugby International, Ruiaridh Jackson) have secured themselves with an opportunity to expand the brand in Edinburgh and Glasgow over the next three to four years.
This will include Good Brothers To Go along with deli's and hubs where people will be able to meet other like minded individuals, whether a supplier, customer or an employee of the hospitality industry.
Lockdown has made us shop and eat locally - here's why that needs to continue
