Bucking the trend for lower abv liqueurs, the new gin joins the brand's full strength flavoured gin range which includes Rhubarb & Ginger Gin and the fragrant Lemon & Jasmine Gin launched this summer.
Flavoured gin sales have further accelerated the growth of the UK gin market. In the past 12 months, Brits have bought almost 60 million bottles of gin across both on-trade and off-trade, with the juniper-based spirit, according to the The Wine and Spirit Trade Association (WTSA), now accounting for 68 per cent of the value growth in the spirits sector.
The EG team say the Bramble & Honey Gin is priced at £28 (for 70cl) and is available from Sainsbury's stores across Scotland or to buy directly from them at www.edinburghgin.com.
Neil Boyd, UK managing director of Ian Macleod Distillers, stated that new gin adds a fruity twist to a classic G & T, he said: “This year, Edinburgh Gin continues to establish itself as a leader in the flavoured gin category by developing a premium and considered range of new products.
“Our Classic gin sits at the heart of our diverse flavoured gin range. It’s juniper-forward profile is the perfect base for a natural combination of Bramble & Honey, allowing us to create a truly indulgent full-strength flavoured gin.”
