Earlier today The Arctic Bar in Dundee tweeted a special 'promotion' for a pint of Tennents...

The bar’s tweet, which was posted alongside an empty BrewDog glass, said: “Bring in any  @BrewDogDundee pint glass in to the pub, and we’ll wash away all that horrible craft beer stuff and fill it up with  @TennentsLagerfor just £3! T&C’s apply. Normal price £3.”

The tongue in cheek post was met with appreciation, with one Twitter user commenting: “You’re doing the lords work in there. Big fan.”

This follows another prank by other rival beer companies, as in June Glasgow’s Drygate hijacked Innis & Gunn’s free beer and glasses offer.

Innis & Gunn, a brand that originally hailed from Edinburgh but has since opened up a brewery in Glasgow, launched #PeopleMakeGlassGo, which offered Glaswegians the chance to ‘steal’ their own branded I & G pint glasses as well as giving out free pint vouchers for the relaunch of their renovated Brewery Taproom in Ashton Lane.

However, Drygate took offence to the brand they see as interlopers in their city and have declared a ‘turf war’ by offering beer fans the chance to enjoy a free pint of their Bearface lager if they bring the Innis & Gunn branded glasses to the east-end brewery.

 

About The Author

Rosalind Erskine

Known for cake making, experimental jam recipes, Champagne and gin drinking (and the inability to cook Gnocchi), Rosalind writes for The Scotsman on all things food and drink related.

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