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Edinburgh's Flavourly appoints two 'hopprentice' beer tasters - after thousands apply for the role

Two lucky beer fans have been named as 'hopprentice' beer tasters for Edinburgh firm Flavourly.

Published: April 13, 2021
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In February we reported that the Edinburgh-based company announced it was hiring a 'hopprentice' or beer taster.

The Flavourly hopprentice aka beer taster role involves sampling craft beers and sharing thoughts on them.

As part of Flavourly's mission to champion smaller, craft breweries, the beer taster must have a passion for beer and "an appetite for discovery".

Posting about the job, the Flavourly team said: "Our ideal candidate has a passion for craft beer and an appetite for discovery; we want someone who can sample our craft beers, describe our new releases and help shape the future of the Flavourly range."

The duties and responsibilities of the job include: Regular sampling of brand-new craft beers from the Flavourly range delivered direct to your door, giving constructive and honest feedback about beers tried, thoughts on the beer's branding and the chance to complete a Cicerone beer qualification to become a certified expert.

After the job advert went live, the team were inundated with thousands of applications from passionate beer fans keen to take on the role.

Because of the demand, two beer tasters were appointed after being chosen from a shortlist of 14.

The successful applicants are Sally MacGarry and Sam Dakin. Sally explained why she applied for the role, saying: "I'm a bit of a booze nerd, especially when it comes to beer.

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"I have some formal qualifications in the alcohol industries and I'm currently working as a brewer, as such I'm constantly working to improve my palate and knowledge.

"My fridge is generally well stocked with beers I'm excited to taste and I've been toying with the idea of doing the Cicerone for a few months now."

Sally also said that the psychology of taste and flavour chemistry are the areas of the industry that she's really interested in.

"Marrying the science of what's in the glass from the ingenuity of the creator and the reactions and opinions of the consumer is a fascinating process that I enjoy being a part of," she said.

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Sally's successful review was of an Aecht Schlenkerla Rauchbier smokebeer that smells like bacon. Her writing style and food pairing suggestions plus her knowledge were two things that set her apart.

"I'm absolutely flattered that out of thousands of applicants mine stood out enough to have been selected," Sally said.

"My application review was of one of my favourite beers and I have an aged one I've been saving for a special occasion, I'll be opening it in celebration.

"One of my favorite parts of working in this industry is tastings, learning what and why you taste. I'm really excited to have the opportunity to be sent a box of beers that I haven't chosen and relate my experience in writing."

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Sam Dakin is the second hopprentice and wrote about a favourite beer - Not With That Oatitude – a 10.5% double dry hopped triple IPA.

"I'm really excited to have the opportunity to be sent a box of beers that I haven't chosen and relate my experience in writing."

Sam has been drinking craft beer for a couple of years now, and has created an Instagram account in which he, his brother Rich and his friend Dan review beers.

Sam said: "(When I saw the job advert) I decided to check out Flavourly and understand what the Hopprentice was all about, and ultimately their mission to support the craft beer industry and bring fantastic beer to the masses really resonated with me, hence the application.

"I'm very grateful that Flavourly chose me amongst what could have only been a mass of applications for this role (I mean who wouldn't want to try out lots and lots of new beers?)

"I am really excited to help them with all their new releases in the coming year and continue supporting their goals, and the craft beer movement as a whole."

Speaking of the success of the beer tasting role, Asean Sheikh, co-founder and CMO of Flavourly said: "We received over 1000 applicants for our hopprentice position and they were all really impressive, so much so that we ended up selecting not one but two to join our team.

"It was fascinating to read everyone's craft beer descriptions and to see how passionate people are about their favourite beers.

"We thank everyone who took the time to apply and really look forward to getting to know Sam and Sally and delivering them the latest new and exclusive craft beers."

"It was fascinating to read everyone's craft beer descriptions and to see how passionate people are about their favourite beers."

This moves comes at a time of expansion for the brand, who are introducing over 100 new beers to the site this year.

New releases include: Cameron’s Sanctuary pale ale, Beatnikz Republic 2AM Poet and Skyline Session IPA from Flavourly and By The Horns.

Known for cake making, experimental jam recipes, Champagne and gin drinking (and the inability to cook Gnocchi), Rosalind writes for The Scotsman on all things food and drink related as well as hosting Scran, The Scotsman's food and drink podcast.

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