As part of the campaign, this unique gathering of global breweries will simultaneously release one-off, small-batch beers to bring clean water to developing countries.
The Scottish social enterprise is on a mission to bring clean drinking water to one million people in developing countries with this latest movement, the Global Gathering, set to take place next month on World Water Day (March 20-22).
The collaborative project has received backing from brewers in no less than 173 cities - from Vancouver to Vietnam.
Each Global Gathering brew will raise more than £500 towards a fundraising target of £250,000 for the overall campaign. All proceeds will be donated to The Brewgooder Foundation and spent on its clean water projects in 2020/21.
Alan Mahon, Brewgooder’s founder, said: “The Global Gathering shows what the craft beer community is capable of when we collaborate and use our shared passion to make a positive impact. It’s the beginning of a worldwide movement. By working together, we will help empower 100,000 people by giving them clean water, something the rest of us take for granted.
“To have 250 brewers from across the world get behind our mission is incredible, I can’t thank them enough. They will not only make people happy with their amazing beers but also impact lives around the world.
“There are far too many people in developing countries who have their ambitions, dreams and potential limited by lack of access to a safe source of water. By providing clean, accessible water, we can help kids grow up healthier, stay in school longer and build better lives.”
Previously, Brewgooder has worked with BrewDog (who will also be releasing a special beer for World Water Day) on their flagship clean water lager, with 100 per cent of profits going to support over 130 projects in Malawi.
These projects include well rehabilitations, new borehole construction, sanitation systems and water mapping to ensure the long-term sustainability of well constructions. Through the BrewgooderFoundation, the projects have already positively impacted 65,000 lives and counting.
Mo Syed, chief disruption officer at award-winning Welsh brewery Tiny Rebel, said: "The reputation of Brewgooder and what they stand for is awe-inspiring. The minute Alan called we jumped at the chance to support them and be part of this amazing collaboration. 250 worldwide collaborations - what a way to make a splash. “
The packaging design for each collaborative beer will be inspired by the theme ‘water’ and designed by each individual brewery using Brewgooder’s two distinct colours - orange to represent beer and blue to represent water. Once brewed, every beer will be released simultaneously at participating venues on the weekend of 20-22nd March 2020, to mark World Water Day.
Brewers will contribute a song inspired by their local area to a Spotify playlist for the weekend, which will represent the diverse range of companies involved in the project and show the variety of communities involved in making a difference.
The Scottish breweries involved will include:
Acid Brewing Cartel
Ben Nevis Brewery Ltd
Black Isla Brewing Co
Cromarty Brewing Co
Cross Borders Brewing Company
Dead End Brew Machine
Drygate Brewing Co
Hidden Lane Brewery
Innis & Gunn
Loch Lomond Brewery
Merchant City Brewing Co.
Ride Brew Co.
Shilling Brewing Co.
Top Out Brewery
Vault City Brewing
William Bros Brewing Co.
Windswept Brewing Co.
WooHa Brewing Company
• To find out more and join the movement, visit www.brewgooder.com/gathering