Brewdog try to start a Twitter war with Tennent's but the Glasgow firm are having none of it

Brewdog's social media team seemed in the mood for an argument today after they targeted fellow Scottish firm Tennent's in a Tweet.

Published 25th Apr 2018
Updated 9 th Aug 2023

Posting on their Twitter account the craft beer giants wrote: "Things we recommend doing instead of drinking @TennentsLager - Anything else."

https://twitter.com/BrewDog/status/989127989920260096

However, the Tennent's team were in no mood for their shenanigans, reposting the tweet with the response: "When your annoying wee brother tries to bam you up but really he's just crying for attention… #Bless #Bothered"

Scottish beer fans following the spat quickly followed up with a gif of Barack Obama dropping a mic before several took a pop at Brewdog for targeting Tennent's.

One user described the tweet as "uncool" before adding that the team at Brewdog should be capable of marketing their products "without attacking a Scottish institution", while another called it a "lazy and cheap shot".

A Tennent's fan added: "Things we recommend doing rather than spending £5 on an overpriced pint of uber trendy BrewDog.

"1. Buy one and a half pints of Tennent's lager"

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Following a lack of response from Brewdog, the Glasgow-based brewers then put the boot in by highlighting a reply from another user which read: "2. Force small independent businesses to change their name as you've just created a product with the same name #corporatebully".

The tweet from Tennent's highlighting the response then added "Just saying...", referring to the Aberdeenshire brewer's recent bust ups with two smaller businesses over copyright claims.

Popular Glasgow bar Slouch even got involved, writing: "Poor patter here. Your [sic] getting a little too big to be playing the plucky underdog you know...there’s room for both!!"

The Tweet, which has now been deleted by Brewdog, has caused an argument to break out between fans of both brands which is still ongoing, with some even starting up rival #TeamTennents and #TeamBrewdog hashtags.

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Driven by a passion for all things drinks-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over 10 years advising customers from all over the world on the wonders of our national drink. Recently, his first book was published. Dubbed Gin Galore, it explores Scotland's best gins and the stories behind those that make them.
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