The BrewGov poll
The brewer hopes that by offering free beer to anyone who takes part in their poll, which runs today (Tuesday 6th June) and tomorrow (Wednesday 7th June), their results will be more accurate than the more traditional opinion polls used in the past.
Posting on their website, Brewdog wrote: "Following a series of recent political shocks in which established and recognised opinion polls failed to accurately predict the outcome, BrewDog hopes to garner a more open response from those taking part by putting a can of Punk IPA in their hand.
"Armed with cans of Punk IPA to hand to participants before they respond, the ‘BrewGov’ poll will be conducted by a dedicated team from BrewDog’s bar staff, who will take to the streets outside its bars throughout the UK."
The data from the 'alternative poll' will then be collated on the 7th of June with the Aberdeen-based brewer intending to ‘call’ the results of the election before the polling stations open on 8th of June.
The beer brand, which now has nearly 30 bars across the UK, is also hoping to get voters out to the polls as part of their “every voice to be heard” campaign, by offering a free Punk IPA to those who get out and vote on the 8th of June.
To obtain a free beer, all you need to do is take a picture of yourself outside your polling station and show the photo to bar staff at a BrewDog bar.
As well as offering beers, bar staff will be stationed outside of Brewdog establishments to encourage those to vote.
Brewdog say the offer will be extended to Friday 9th June, when the "electorate can either celebrate or commiserate the results" with their free beer offer.
James Watt, co-founder of BrewDog, commented: “The political scene could do with more candour and honesty and recent political polls have been spectacularly off target, so we’re running the first ever poll with added craft beer.
"We believe everyone is more truthful and candid with a beer in their hand and we’re confident the results taken from outside our bars across the country will provide a more accurate picture of voting intention than any of the usual boring polls.”
Watt then added: “Whatever your views, whatever your status, every vote was created equal.
"An election is a key moment for those that feel marginalized or under represented to stand up and be counted; so we want to encourage and reward those making their voices heard on 8th of June.”