Before we "liked" statuses and retweeted 140-character bulletins, the term "social network" didn't really exist – but that doesn't mean that we weren't familiar with the idea.
A whistle-stop tour of pubs and bars venues in Scotland, shown in the embedded clip, showcases the licensed on-trade's contribution to the hum and buzz of Scottish life.
Employing more than 50,000 people and accounting for a quarter of the country's £8 billion hospitality revenue, the licensed on-trade is billed as "the original social network" in the clip.
Does the comparison stack up? Well, drinking in the pub and logging on to Facebook have a few things in common. There's a lot of ranting, certainly, and more than a few outbursts that you might regret later. A Candy Crush Saga invite, however, is a poor substitute for buying someone a pint.