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Beehive firm buzzing after landing Aldi beer deal

Plan Bee, the Motherwell-based beehive supplier, is toasting a deal to supply supermarket chain Aldi with its new craft beer.

Published: June 9, 2016

The firm’s Beehive Brae Honey Beer, launched in November, will be stocked by all of the grocer’s 67 stores north of the Border as part of its Scottish beer festival.

Plan Bee founder and chief executive Warren Bader said: “This is more than just stocking another beer, but because our honey beer is brewed for the betterment of bees, this is a sustainability statement. We’re delighted to be working with a major brand like Aldi and look forward to sharing in the success of this summer promotion.”

The deal comes as Aldi, which is planning to grow its number of Scottish branches to 72 this year, said its beer buyers have picked 35 tipples for this year’s festival, including its first gluten-free option from Edinburgh’s Bellfield Brewery.

Other beers include Friendly Fire from Livingston-based Edinbrew, Aberdeen-based Fierce Beer’s Ginja Ninja and Hefe-Weissbier from Burnside Brewery in Laurencekirk.

Since the first Aldi beer festival took place in 2012, the Scottish brewers taking part have received more than £1 million in sales, and this year’s event is forecast to generate at least £106,000.

Richard Holloway, managing director of Aldi in Scotland, said: “It is very important to us to give small breweries their first big break, allowing them a platform to showcase their fantastic craft beer.

“This summer, three out of four beers featured in the festival have never been sold before at Aldi and we’re looking forward to giving our customers a taste of some delicious new drinks.”

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