One of Scotland's best known gins, Caorunn, is inviting fans to an immersive tasting this World Gin Day.
The team at Caorunn are offering gin lovers the chance to sip, smell, taste, hear and experience the botanicals used in the spirit, from the comfort of home.
Caorunn has teamed up with renowned food creative, Caroline Hobkinson, to bring gin fans an at-home gin sensory experience like no other.
Influencing the way we enjoy gin, the brand’s new short films, which will be uploaded to the gin's Instagram feed for World Gin Day, will reveal how sound, smell, and sight play an integral role in invigorating our taste buds and impacting the flavours of Caorunn’s Scottish botanicals.
Brought to life by Caroline Hobkinson, the video will transport viewers to the Highlands and brings to life Caorunn’s five locally foraged ingredients - dandelion, heather, Coul Blush apple, bog myrtle and rowan berry, as well as the six traditional gin botanicals that go into making it.
Gin lovers will be able to enjoy this immersive Caorunn tasting from anywhere in the world - and it's best enjoyed with a G&T.
Simply rally your friends and family together around a virtual picnic table or digital sofa, and be transported to the Highlands without having to leave the house.
Caroline will invite viewers to pinch their nose, bite into a spoonful of Caorunn apple sorbet and discover how the flavours come to life.
How it works
This will showcase how closely interlinked smell and flavour are.
Sip the Caorunn, and enjoy a spoonful of Apple Sorbet (recipe below) made with Coul Blush apple and cinnamon.
When you close your nose, you can’t detect the cinnamon at all. Once you open your nose and are able to smell again, you’ll get a sudden taste of cinnamon.
Recipe for the Apple Sorbet
6 red Coul Blush or Gala apples (or 1 litre of apple juice)
1 tsp of ground cinnamon
50g of brown sugar (only if making your own juice)
Add all the ingredients together and pour into an airtight container.
Place into the freezer and churn with a fork every 2 hours.
If making your own apple juice, blend the 6 apples with their skins on and add 50g of brown sugar.
Viewers will be asked to close their eyes and listen to the sounds of the Highlands, including Scottish bees, which will amplify the botanic notes of the heather within the gin.
How it works
Listen to the sounds of the Highlands and the taste of the botanicals will become stronger.
Discover the soundscape via the link in Caorunn’s bio on Instagram, or find it via Caorunn Gin’s Spotify playlist.
Have a sip of Caorunn and relax.
Caroline will show how sight can have a dramatic influence on taste, by using colour to impact our perceptions of flavour.
How it works
Colour influences our taste sensation - we taste according to colour.
Viewers can create two Caorunn G&Ts with Caorunn, tonic, ice and slices of red apple. In one, pour two drops of red food colouring.
Challenge a friend to a virtual experience. Get them to sip both and see how differently they taste.