BrewDog takes on gender pay inequality with launch of Pink IPA

Taking a satirical aim at what they describe as sexist marketing to women in the drinks industry, BrewDog have taken their Punk IPA, re-packaged it in lurid pink and renamed it Pink IPA – stating that it is a dig at the ‘lazy marketing efforts’ employed by other brands to ‘target the female market’.   As part … Continue reading BrewDog takes on gender pay inequality with launch of Pink IPA