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Scottish craft brewer BrewDog, has launched MMXXX a beer designed to be aged for a decade and opened on the 1 January 2030.
The barley wine style MMXXX beer has been designed to either celebrate humanity coming together and getting our planet back on the right track or to toast the impending apocalypse.
The beer has been produced, to honour the commitments outlined by the IPPC giving the global community a deadline of 2030 to cut emissions by 45 per cent.
The brewer hopes that when the beer has reached maturity in ten years’ time it will be opened in celebration of the targets being met.
Last year BrewDog announced that it will become carbon negative, by removing twice as much carbon from the air than it emits every single year.
In its BrewDog Tomorrow charter, it vowed to meet the IPPC’s emissions cut across its global business by the end of 2021.
The launch of MMXXX represents the largest off trade agreement BrewDog has ever participated in.
The limited edition 10% ABV bottle is available in a 330ml bottle from the BrewDog online shop, priced at £11.95.
BrewDog has made the news several times already this year, with co-founder James Watt tweeting about a petition they started to rename Prestwick Airport 'Joe Biden International' - ahead of a potential visit from Trump.
The business also recently decided to celebrate the launch of its carbon neutral Lost Lager by giving away a free four pack to all who managed to get online and pay the postage.
The BrewDog website was inundated as fans queued to get their hands on the free beers.
Lost Lager is brewed using surplus bread provided by local businesses, wind power from BrewDog turbines, and the new streamlined process used in the brewing process uses a third less water.
Scran episode 8: How craft beer conquered the world - with BrewDog co-founder Martin Dickie
