Benromach has launched a bold new look inspired by the Speyside distillery’s history and traditional approach to making the award-winning single malt whisky.
Made by hand for genuine character, Benromach is a traditional, family owned Speyside distillery.
Its small team of distillers rely entirely on their expertise and senses to make the handmade whisky, matured exclusively in first-fill casks, which give it a subtle smoky character.
The new look comes off the back of numerous recent awards for Benromach Single Malt Whiskies.
In May, Benromach 15 Years Old received a Double Gold medal at the San Francisco World Spirits Competition – an accolade only given to a liquid if the judging panel unanimously awards it a Gold rating.
Benromach 10 Years Old was awarded Gold at the same competition.
Commenting on its new look, Andrew Hannah, head of brand at Benromach, said: “We took inspiration for our new look from the hand-painted sign that used to adorn the roof over the kiln, along with the distinctive red doors around the distillery and the iconic red-brick chimney.
“The design aims to convey the genuine handcrafted care that goes into Benromach and to serve as a promise that every drop is made in Forres using just four ingredients: barley, water, yeast and the expertise of our distillers.
“Although the design for Benromach has changed, the character, taste and quality of our award-winning single malts remains the same.”
The new look Benromach 10 Years Old, 15 Years Old and 2009 Cask Strength Vintage are exclusively available from The Whisky Exchange in the UK for the next three months.
The specialist on-line drinks retailer named Benromach 15 Years Old as its ‘Whisky of the Year 2020’ in a blind tasting last year.
The whiskies will also be available in specialist retailers in France and Germany from the beginning of June, before being rolled out to markets around the world over the next few months.
For more information about Benromach and its new look, visit the Benromach website.
To find out more about The Whisky Exchange and the expressions available, visit their website.
Scran season 2: The expert's guide to whisky - with Blair Bowman, Kirsty McKerrow & John McCheyne
