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Benromach Distillery launches new virtual 3D tour - here's what to expect

Published: December 15, 2020
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Benromach distillery has launched an interactive, virtual tour using 3D technology to provide a step-by-step guide to their handmade approach to whisky making.

In a typical year, Benromach welcomes over 15,000 visitors from 70 countries to its distillery and visitor centre but had to close its doors to the public at the beginning of the coronavirus pandemic earlier this year.

In a bid to welcome back visitors, albeit digitally, Benromach has partnered with Scottish virtual technology specialists, View360, to create the immersive tour of its Forres distillery which can be accessed through its website.

Virtually hosted by the Benromach brand home manager, Susan Colville, the tour offers visitors the opportunity to learn about some of the specifics involved in the crafting of Benromach and how it is made by hand for genuine character.

The tour follows the steps and route that visitors would enjoy when visiting in person, and has interactive elements in each part such as information points and being able to see each room from above.

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The 3D presentation allows viewers to drag the mouse around the screen and see the distillery, and aspects of the tour, as you would in real life.

Keith Cruickshank, distillery manager at Benromach, said: “We have always enjoyed welcoming visitors and whisky enthusiasts to our distillery to meet the team and learn first-hand about our unique, handmade approach to whisky making.

“For those who are unable to visit in person now or for whatever reason in the future, we hope you will enjoy being able to experience the distillery for yourselves regardless of where in the world you are.”

Jo Robinson, VisitScotland regional director for Moray Speyside, added: “Being home to more than half of Scotland’s malt whisky distilleries, Speyside is famous for its wonderful whisky.

"This makes it the ideal place to discover more about Scotland’s famous drink but unfortunately visitors from around the world have been unable to experience it for the most part this year.

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“It’s great to see Benromach look at innovative new ways of welcoming visitors through its doors, albeit virtually, and help tell the story of the craftsmanship that goes into every dram.”

To take the virtual tour visit to Benromach website.

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Known for cake making, experimental jam recipes, Champagne and gin drinking (and the inability to cook Gnocchi), Rosalind writes for The Scotsman on all things food and drink related.

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