For 2017, the famous distillery say they are looking to mark the end of Feis Ile with a bang as they "plunge Ardbeg fans deep under the sea" with the release of a brand new limited edition bottling.
This year, Ardbeg Day falls on Saturday, 3rd June 2017, and will mark the release of Ardbeg Kelpie, the first ever Ardbeg to be matured in Black Sea casks.
Renowned for the deep flavours they impart, these casks – rarely used in whisky making – will bring a unique intensity to the brands distinctive Islay malt whisky.
As part of the celebrations, Ardbeggians across the world will be invited to join underwater-themed events which pay tribute to the whisky’s namesake – the kelpie.
This legendary water demon, said to lurk in the Atlantic Ocean off Islay’s shores, may rear up from the depths as a horse or a bull, with terrifying consequences.
Distillery manager Michael (Mickey) Heads said: “Ardbeggians and their smoky malt friends will have the chance to celebrate with a dram or two of Ardbeg Kelpie. With a heart matured in Black Sea casks, this whisky’s extraordinary depth and its waves of salty seaweed and tarry rope, hint at what might be hiding under the sea.
“For now, the finer details of our plans for will remain a closely guarded secret, but rest assured Ardbeg Day 2017 will be another legendary worldwide celebration of all things Ardbeg.”